Core Values

Academic Rigor, Community, Collaboration, Integrity, Knowledge Creation


To define, advance, and sustain professional coach education globally by:

  • Establishing and advocating standards that shape the academic discipline of coaching;
  • Facilitating research activities that enhance the quality and effectiveness of the coaching profession;
  • Building, sustaining, and supporting a collaborative community of leaders in coach education, research, and practice; and
  • Championing, promoting, and amplifying the voice of professional coach education.