Academic Rigor, Community, Collaboration, Integrity, Knowledge Creation
To define, advance, and sustain professional coach education globally by:
- Establishing and advocating standards that shape the academic discipline of coaching;
- Facilitating research activities that enhance the quality and effectiveness of the coaching profession; and
- Building, sustaining, and supporting a collaborative community of leaders in coach education, research, and practice.
- Championing, promoting, and amplifying the voice of professional coach education